The Sheep Breeding Museum, a volunteer project started by a local rural association “Ruralna otočna grupa” (Eng. the Rural Island Group), is located inside the former parochial house of Lubenice. The museum is a non-profit, non-governmental, and non-political organization, founded with the goal of preserving the material and non-material cultural and historical heritage of Cres. In addition to the permanent exhibition which displays the works and traditions related to shepherding, the organization has also implemented a series of projects focused on the preservation of traditional architecture, revitalization of local economy, introduction of renewable energy sources, environmental protection, ambient design oriented towards landscape interpretation, and the promotion of sustainable tourism on the island.